For any business to thrive, especially globally, digital marketing is a must, and one of its important pillars is graphic design. Whether you’re building a website, running a Google Ad campaign, or doing a brand post on social media, graphic design adds an aesthetic element to them. With increasing competition and diminishing consumer attention, a nicely designed marketing piece helps you get the extra attention you may not get otherwise.
As brands continue to market more aggressively to stand out, many trends emerged in the graphic design segment. Read on as we discuss graphic design innovations that we have seen over the past few years that can elevate your brand image in the UAE market.
Graphic Design Trends 2024
Before diving into the trends, we first have to understand that graphic design is not only about visually pleasing your audience; it’s also about educating and informing them about your brand through colors, infographics, and appealing images. Here are some trends you can implement in your next marketing campaign.
3D design
With the launch of more advanced designing tools, the 3D design, which was earlier achieved by only a highly-skilled designer, is now created by anyone. From a small layout to massive 3D art, with the help of a professional tool, designers are aggressively creating innovative 3D designs, that capture public attention.
AI Design
If you’re the one who has a misconception that AI is going to take away a graphic designer’s job, then you should probably think again. In fact, AI will act as a helping hand for graphic designers to streamline their work, speed up the process, and turn a challenging creative idea into reality.
Don’t you think how nice it will be if your AI tool understands your target audience and suggests possible colors or design ideas that you can use? Instead of living in denial, AI should be used to supplement the creative process and help you come up with modern graphic design.
Brand illustrations
This trend gives designers the freedom to look beyond the stock photos and create visuals that are unique and convey the brand story in a unique way. The good part about the brand illustration is that it is not limited to just one medium and can be used in social media and packaging. The illustration is a great way to convey brand value and effectively connect with the target audience.
Doodles
Doodle art adds a fun element to the overall design, capturing the attention of even a disinterested person. There is no set rule on how doodling should be done, giving creative freedom to designers. In a world of digital savviness, doodles bring the charm of handcrafted art, which can be anything random, spontaneous, sarcastic, and free-spirited.
Retro
Lately, retro designs have gained popularity because of its ability to evoke a nostalgic, vintage charm that they flaunt through their designs. From the use of popular old-times color palettes to the infusion of vintage design styles, this trend takes people back to the good old times. The design is focused on being minimalist, clean, and sophisticated with concise messaging.
Now that you know what’s trending in the graphic designing industry, you can try some of these design trends in your work and keep track of the impact they are bringing to your marketing efforts. You can also search for UAE graphic design professionals on the Findingmena portal to do the favor for you.